Everyday Life

Supercharged simplicity takes a back-to- classics approach towards value-driven design, elevating the everyday through long-lasting appeal. It celebrates the warmth, quirkiness, and reassurance of bringing personality and pleasure to our quotidian life.


In order to innovate new materials and fabrics, we must look at their qualities and strength to create new and smarter fabrics. They can come from upcycling or recycling, they can come from the earth, land or sea… what is important is to create a new aesthetic that incorporate functionality, resistance and versatility all in one.

Extraordinary roots

A world reimagined with cultures coexisting and enriching each other in harmony. Compact jersey, knitted fabric, Milano jersey, but also piqué and textured or perforated knits, with a colorful and vibrant spirit.

Refined Elegance

An ethnic chic represented by originality, dynamism, energy, expression and contrast for an aesthetic that is sophisticated and yet simple. An air of modernism derived from traditional, colonial and exotic cultures.


A parallel world of merry-go-rounds, magical beings, and beautiful illusions. A dive into a fantasy world that has a delicate connection to our childhood nurturing our yearning for some lightheartedness and positivity.

Enigmatic aesthetic

All components are now essential for a deeper appreciation of what is discarded or left behind.

All-inclusive softness

Breaking traditional codes in a soft, fluid way to create new silhouettes and new genres. An elegant gender-inclusive feel.


Reshaping the classics

A breath of fresh air acclaimed by a generation in search of a new identity, more fluid and complex, imposing a supportive, compatible, inclusive, and circular fashion.


Passionately Blazing

A story on fire, a story of resilience, of hope and freedom. A story ready to explode bringing new life, passion and meaning.


Colour and fashion

Since ancient times, people have studied the shades of nature that surrounded them and have obtained colours from plants, leaves, fruits and bark, molluscs, insects, and minerals to dye their clothes and everyday objects.

Modest Minimalism

A range of colors centered on light, natural, creamy whites combined with greys and cool beige, expressing the desire for simplicity.